Effective date: [date] Last updated: [date]
This Privacy Policy describes how [Legal entity name, e.g., “Backup Power HQ LLC”] (“we,” “us,” or “our”) collects, uses, and shares information when you visit [https://backuppowerhq.com] (the “Site”), request quotes through our forms, or subscribe to our emails.
By using the Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.
1. Information We Collect
Information you provide directly
- Quote request forms: if you use our installation quote tools, we collect the information you enter, which may include your name, email address, phone number, ZIP code or address, and details about your project (e.g., home size, generator type of interest).
- Email subscriptions: if you subscribe to our newsletter or download a resource, we collect your email address and, optionally, your name.
- Contact and corrections: if you email us, we receive your email address and the contents of your message.
- Comments or surveys (where offered): the information you choose to submit, such as project cost data you share with our cost database.
Information collected automatically
When you visit the Site, we and our third-party partners automatically collect certain information through cookies, pixels, local storage, and similar technologies, which may include:
- IP address and approximate geographic location (city/region level)
- Browser type, device type, operating system, and screen size
- Pages viewed, time on page, referring URLs, and clicks
- Cookie identifiers and advertising identifiers
2. How We Use Information
We use the information we collect to:
- Operate, maintain, and improve the Site and its content
- Deliver the services you request — most importantly, routing your quote requests to installation professionals or quote-matching partners (see Section 4)
- Send you emails you’ve subscribed to (you can unsubscribe at any time via the link in every email)
- Display advertising, including personalized advertising where permitted (see Section 3)
- Measure traffic and understand which content is useful, via analytics
- Detect fraud and abuse, and comply with legal obligations
We do not sell your name, email, or phone number to data brokers. Sharing that occurs in connection with quote requests and advertising is described below.
3. Advertising and Cookies
Google AdSense and third-party advertising
We display advertisements served by Google AdSense and may work with other advertising networks. These partners use cookies and similar technologies to serve ads, measure ad performance, and — where you have consented or where permitted by law — personalize the ads you see based on your visits to this and other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this Site and other sites on the Internet. You can opt out of personalized advertising by visiting Google Ads Settings and www.aboutads.info/choices.
- Third-party vendors and ad networks serving ads on this Site may also use cookies; their use of your data is governed by their own privacy policies. A current list of ad technology providers we work with is available upon request at [contact email].
Analytics
We use [Google Analytics 4 / your analytics tool] to understand how visitors use the Site. Analytics tools collect information such as pages visited, session duration, and approximate location, using cookies and similar identifiers. You can opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on.
Consent management
Where required by law (including for visitors from the EU/EEA/UK and certain US states), we display a consent banner allowing you to accept or decline non-essential cookies. You can change your choices at any time via the [cookie settings link — typically in the footer].
Managing cookies generally
Most browsers let you refuse or delete cookies through their settings. Disabling cookies may affect Site functionality.
4. Quote Requests and Lead Sharing (Important)
When you submit a quote request through the Site, you are asking us to connect you with third parties who can provide the service you requested. Accordingly:
- The information you submit (name, contact details, ZIP code, project details) is shared with the installation professionals, dealer networks, and/or quote-matching partners (such as [name your actual partners, e.g., “Modernize” / “Networx” / regional installer networks]) relevant to your request, so they can contact you with quotes.
- These partners may contact you by phone, email, or text regarding your request. Their subsequent use of your information is governed by their privacy policies, which we encourage you to review.
- We may receive compensation when you submit a quote request. This does not affect the price you pay.
- If you no longer wish to be contacted by a partner, you may opt out with that partner directly; contact us at [contact email] and we will also assist where we can.
We only share quote-request information in connection with your request. We do not share your form submissions with unrelated third parties for their independent marketing.
5. Affiliate Links
Some links on the Site are affiliate links, meaning we earn a commission if you click and make a purchase, at no additional cost to you. Affiliate programs we participate in (including [Amazon Associates and others — list your actual programs]) may use cookies to attribute purchases. As an Amazon Associate, we earn from qualifying purchases. See our [Affiliate Disclosure] for details.
6. Email Communications
If you subscribe, we send emails via [email service provider, e.g., Brevo / ConvertKit / Mailchimp]. Every email includes an unsubscribe link; unsubscribing stops marketing emails immediately. We may still send transactional messages related to a specific request you made. Our email provider processes your address on our behalf under its own privacy and data-processing terms.
7. How We Share Information (Summary)
We share information only:
- With quote/lead partners, as described in Section 4, at your request
- With service providers who operate the Site on our behalf (hosting, email delivery, analytics, consent management, security), bound by contractual confidentiality
- With advertising partners, as described in Section 3
- For legal reasons: to comply with law, enforce our terms, or protect rights, safety, and property
- In a business transfer: if the Site or our business is acquired or merged, information may transfer as part of that transaction, subject to this policy
8. Your Privacy Rights
United States state privacy rights (including California)
Depending on your state of residence (including California, Colorado, Connecticut, Texas, Virginia, and others with comprehensive privacy laws), you may have the right to:
- Know/access the personal information we have about you
- Delete personal information we hold about you
- Correct inaccurate personal information
- Opt out of “sales” or “sharing” of personal information and of targeted advertising. Note: under some state laws, the use of advertising cookies may constitute “sharing”; you can opt out via our cookie consent tool [and/or a “Do Not Sell or Share My Personal Information” link in the footer], and by using the industry tools linked in Section 3.
- Non-discrimination for exercising your rights
To exercise these rights, contact us at [contact email] with the subject “Privacy Request.” We will verify your request and respond within the timeframe required by applicable law. We honor browser-based opt-out signals (such as Global Privacy Control) where required.
EU/EEA/UK visitors (GDPR)
If you visit from the EU, EEA, or UK, we process your personal data on the following legal bases: consent (advertising cookies, email subscriptions), legitimate interests (site operation, analytics with appropriate safeguards, fraud prevention), and performance of a contract (responding to your requests). You have the right to access, rectify, erase, restrict, or object to processing of your personal data, the right to data portability, the right to withdraw consent at any time, and the right to lodge a complaint with your supervisory authority. Contact us at [infowebadsense@gmail.com] to exercise these rights. Data transferred to the United States is processed under appropriate safeguards where required.
9. Data Retention
We retain personal information only as long as needed for the purposes described above: quote-request records for [e.g., 24 months], email subscriptions until you unsubscribe (plus suppression records to honor your opt-out), and analytics data per our analytics provider’s retention settings [e.g., 14 months]. We may retain information longer where required by law.
10. Security
We use reasonable technical and organizational measures to protect personal information, including HTTPS encryption, access controls, and reputable service providers. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
11. Children’s Privacy
The Site is intended for general audiences and is not directed at children under 13 (or under 16 where a higher threshold applies). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us at [contact email] and we will delete it.
12. Third-Party Links
The Site contains links to third-party websites (retailers, manufacturers, partners, official resources). We are not responsible for the privacy practices of those sites; review their policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent revision, and material changes will be highlighted on this page. Your continued use of the Site after changes take effect constitutes acceptance.
14. Contact Us
Questions, requests, or complaints about privacy:
[Legal entity name] [Mailing address — required by CAN-SPAM for email senders and expected by ad networks] Email: [infowebadsense@gmail.com]